The Meetup Blog - Find your people
The first step towards healthy international growth is localization. This means making sure Meetup's content and experience is familiar to local. Find Meetups and meet people in your local community who share your interests. David Reilly of Lets Learn Digital outlines the 9 key steps. After attending the London Entrepreneurs Meetup group back in January , I was inspired to start This will enable you to host the event on the website and Meetup will provide Most great speakers will do it for free – if only for 30 minutes.
First and most importantly, the team decided to focus on the Meetup apps for iOS and Android. People want and expect a great Meetup app, and our team was ready to realize the possibility of Meetup as a mobile first product. Beyond the first clear-cut decision to design mobile-first, the team probed to understand member and organizer motivations and behaviors.
We conducted an expansive research phase including user research with our members and organizers, stakeholder interviews, and a company-wide survey to solicit input. The research phase concluded with a design-led offsite involving representatives from every team. We worked in small groups to dream up product solutions to address the different phases of the member journey.
In an afternoon, those dreams became paper prototypes, and that same evening, we visited Meetups all over New York City to get real-time feedback from members and organizers.
With some new insights uncovered, we could crystallize why people are drawn to Meetup, and what our app could uniquely deliver. An Answer We Could Build On We learned that people love Meetup for the variety it offers, and ultimately because a Meetup group becomes an outlet for the things that matter most to people.
That can include learning a new language, writing that screenplay, running a faster mile.
Meetup offers access to worlds by expanding possibilities for our members. When we mapped this project focus to the member and organizer journey, it was clear where we had the biggest opportunity.
How could we expose the best Meetups for each person? So with this redesign, we aimed to expose the breadth and depth of the Meetup network, and unlock the best of Meetup by connecting more of our members to the right experience for them. In recent years, the team grew, we took on more ambitious projects check out our new apps! Codifying the values became an ambitious project in itself. But on the other side of it, we ended up with a strong point of view about how we work together and what characteristics matter most when we hire new Meetuppers.
Businesses can also use meetups as a way to do some extra direct or indirect promotion. When I started the Ocala I. Professionals, I thought it might have the side benefit of promoting my own business a little and helping me make more connections. In addition to the meetings and events, there are other things you can do for your members as the group and its vision grows. If the group gets big and active enough, a newsletter with pictures from the meetings and other items of interest to your members might be a good idea.
At some point, though, you should determine if your group has a long-term agenda such as educating people on a specific subject or a community project. Finding other people with the same interests is great but actions and goals are what really keep people focused and coming back.
8 Questions to Ask When Starting Your Meetup Group
Make no mistake — you will probably be doing most, if not all, of the work in running the new meetup. It will probably cost money here and there which will have to come from somewhere, likely your pocket until you can arrange sponsors or some other funding.
You will probably also deal with difficult people inside and outside the group from time to time and how you deal with them will affect the image of your group. Sometimes the leader is simply the one who starts moving forward first. Your meeting location and schedules are crucial to the long-term success of your group.
Having a decent meeting space and accommodating your members schedules is important. Having this predictable schedule helps newcomers to plan more easily.
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The bi-weekly schedule I chose for my group was important because I wanted people to have as many chances to attend as possible. I soon had a nice, regular schedule mapped out months in advance.2° Meet Up Abasto (Free Step) - (Electro Dance) @ The Breakers Team
I try to find places that are comfortable and reasonably priced since some of our members are unemployed or otherwise on fixed budgets. As for more formal meeting spaces, free is obviously best if you can do it. Surprisingly, most people will not click that inviting red button, they might just leave. In a professional or other adult-oriented group, you might want to discourage members from bringing their children. In exchange, the group is promoted to the entire network of Meetup.
In addition to the dues, you might find other expenses such as reservation fees for various locations, refreshment costs for meetings, etc. The more money you have in your budget, the more your group can do.
How to start your own meetup - Startup Passive Income
There are a few ways in which you can fund a meetup group. If you do decide to charge, you can do this right through Meetup. Members can pay Meetup.
Another way to fund a group is to get sponsors. These could be companies or organizations within your local community who are willing to donate money or items to support your group in exchange for promotion or other considerations. You could also get online sponsors.
Companies like GoogleAmazon.
T-shirts and coffee mugs with a group logo might be a solution although they require and some work in design and management of the merchandise. They also serve as a way to promote the group through giveaways and they get your name and logo out into the community. Three days after you setup your group, Meetup.