Sochi Winter Olympics: Six things we loved about the Games – and one we didn't | Metro News
Great Britain's Jenny Jones during snowboard Slopestyle training . Pilot Winston Watts and Marvin Dixon of Jamaica make a run during the. no expectations from either side and definitely no prospect of a "relationship". Winston Watts and the Jamaican bobsleigh team; British success in the skeleton; Jenny Jones: wins Team GB's first medal at Sochi Discover 15 million articles and million pages.
However, for all this highly plausible reasoning, these Sochi Games have left the feeling that UK marketers might well have missed a trick. After all, people genuinely love it. There is an enthusiasm for these sports that can survive even the most culturally offensive political backdrop and the ongoing anonymity of its participants.
Best of Sochi - Irish Mirror Online
It is just downright fun. Sponsorship may be too long a game plan for the Winter Olympics but for one-off activations and social content, it must go down as an opportunity for engagement. It is an opportunity that not many have taken. You do not expect that the most talked about marketing content around an Olympics would come from the Canadian Institute of Diversity and Inclusion.
A League Of Their Own Series 9, Episode 3 - British Comedy Guide
When brands did get it right, it came from a similarly unexpected source. An image posted on Twitter, playing on a technical fault in the Sochi Opening Ceremony which saw one of the five Olympic rings fail to light up, looked for all the world like a masterstroke of real-time digital activation.
And we all agreed to the tune of endless levels of retweets. Short-term activation It is not like opportunities for short-term activation have not presented themselves.
Sochi 2014: The alternative guide to the Winter Olympics - and Britain's best chance of a medal
A course worker prepares for training Image: Getty Images 37 of 76 Hands up if you've come third Image: Getty 41 of 76 The helmets of eighteen athletes during the men and women skeleton event training at the Sanki sliding center in Rosa Khutor Image: Getty 46 of 76 Olympic officials jump out of the way as China's Kexin Fan crashes out into the barrier47 of 76 Belgium's pilot Elfje Willemsen speeds down the track during two-women bobsleigh training Image: Getty 49 of 76 Jeremy Abbott looking terrified Image: Rex 50 of 76 Evgeni Plushenko tries to intimidate the judging panel Image: Rex 51 of 76 Jeremy Abbott looks in pain Image: Rex 52 of 76 Yuzuru Hanyu thinks he's a rockstar Image: Getty 54 of 76 Canada's second placed Dominique Maltais, first placed Eva Samkova of the and France's third placed Chloe Trespeuch celebrate on podium after the women's snowboard cross finals Image: Indoor bowls on ice with brooms?
That requires a lot of explaining.
Great Britain's Jenny Jones Image: For wusses, in other words. The luge team relay is another new one for Get this for crackers.
Lying on their backs. One of top of the other.Sochi 2014 Snowboarder Jenny Jones wished Team GB Good Luck
Sliding down the sheet of ice at 85mph. Anna Sidorova of Russia Image: Tough job but somebody had to do it. Sport by sport, here are the highly scientific results.